http://hdl.handle.net/1893/1580 Electronic copies of Communications, Media and Culture book chapters and sections. Mon, 28 Sep 2026 19:03:57 GMT 2026-09-28T19:03:57Z http://hdl.handle.net/1893/37869 Title: Internet Memes: Transnational Products of (Home Made) Cyberculture Author(s): Esteves, Victoria Editor(s): Baumann, Sabine; Flegal, Monica Abstract: In the era of participatory (cyber)culture, the power of cultural production is also in the hands of the ‘prosumer.’ It is from this context of active online participation that internet memes are born, becoming an ever-present trait of cyber communication. Overlooked by mainstream discourses for a long time, it was online that memes found their way into everyday life, permeating both personal and social online interactions. This includes interaction within online communities, yet it spans beyond these as memes escape confined internet spaces and are shared in a myriad of online contexts. Due to the importance of the networked space that characterizes the internet, memes are able to be shared at an astonishing rate. Consequently, their pervasiveness cements their place as a token of cyberculture. At a basic level, online memes are remixes; the result of an engagement with the remix aesthetic that is so prevalent in current online spheres. However, they also echo a much older ethos and aesthetic of remix seen in punk, craft and détournement; one permeated – both implicitly and explicitly - by a political tone of empowerment and DIY. Internet memes are also able to overcome national and political barriers and do so almost instantaneously. Whilst the language (and text) accompanying the meme might change, the connotation behind the visual image of the meme does not, making memes an easy cybercultural tool that allows us to communicate a range of meanings on a personal and global scale. This malleability and ubiquity of cyberculture has translated beyond online borders, as internet memes are increasingly found in offline places – for example, in billboards for political protests throughout the world – further evidencing the social, cultural and political impact of cyberculture in (both online and offline) everyday life. Thu, 01 Jan 2015 00:00:00 GMT http://hdl.handle.net/1893/37869 2015-01-01T00:00:00Z http://hdl.handle.net/1893/37679 Title: Global Investment and Cultural Traditions Author(s): Haynes, Richard; Boyle, Raymond Editor(s): Chadwick, Simon; Widdop, Paul; Goldman, Michael M Abstract: This chapter examines football in Europe as a highly commercialized and mediatized sport, which has also become a media ‘product’ and part of a global entertainment industry. However, the chapter argues that football and football fandom also have deep cultural roots in communities and families, which provide important social networks built on cultural traditions, values, and practices. These are often placed in conflict with, and at risk by, global commercial interests. Focusing on the issues of ownership and governance this research aims to investigate the social and ethical questions raised by the changing nature of professional football club ownership and commercial interests on the long-established cultural heritage of such clubs, their supporters, and values. In so doing, it also seeks to set out an agenda for future research in this area of growing political and economic importance. Wed, 01 Jan 2025 00:00:00 GMT http://hdl.handle.net/1893/37679 2025-01-01T00:00:00Z http://hdl.handle.net/1893/37511 Title: Journalists, Social Media and Formula One: Life Inside the Piranha Club Author(s): Haynes, Richard; Boyle, Raymond Editor(s): Billings, Andrew C; Hardin, Marie Abstract: The global sport of Formula One (F1) has seen a transformation in its relationship with the media and communications industries since the motor sport was taken over by American mass media company Liberty Media Corporation. As a sport, F1 has broadened its appeal to new audiences by expanding its exposure across media platforms, most successfully via the Netflix series Drive to Survive. In addition, the reach and diversity of F1’s coverage have been developed through social media platforms with a view to promoting the sport to younger and more diverse audiences. This new media ecology has also caused legacy media organisations, such as traditional forms of motorsports journalism, to rethink how they engage with both the sport and this new audience. Based on interviews with journalists, broadcasters and communications managers inside motorsport, the chapter addresses how different social media platforms are used by both F1 and its media partners in a highly competitive media environment. Wed, 01 Jan 2025 00:00:00 GMT http://hdl.handle.net/1893/37511 2025-01-01T00:00:00Z http://hdl.handle.net/1893/37490 Title: Online culture spaces in offline commercial places Author(s): Esteves, Victoria Editor(s): MacRury, Iain; Manika, Danae Abstract: Chapter 8, by Victoria Esteves, analyses the integration of digital culture and advertising through memes. Esteves examines the role of memes in bridging online and offline promotional content, highlighting challenges in decoding meme-based advertising due to generational differences in digital literacy. The chapter discusses legal and intellectual property issues surrounding meme usage, referencing resources like Know Your Meme. Esteves’s work challenges traditional advertising definitions and underscores the hurdles brands and audiences face in fast-moving, culturally diverse spaces. The analysis emphasises the ongoing dialogue between commercial efforts and organic cultural values, especially when engaging with digitally diverse audiences. Mon, 01 Jan 2024 00:00:00 GMT http://hdl.handle.net/1893/37490 2024-01-01T00:00:00Z