|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Company image as an employer on Poland’s mobile telecommunication market and its relationship with consumer recommendations|
mobile telecommunications sector
|Citation:||Rybaczewska M & Sułkowski Ł (2020) Company image as an employer on Poland’s mobile telecommunication market and its relationship with consumer recommendations. Entrepreneurial Business and Economics Review, 8 (2), pp. 141-152. https://doi.org/10.15678/EBER.2020.080208|
|Abstract:||Objective: The objective of the article is to answer the research question whether there exists any correlation between the image of a company as an employer and consumers’ recommending its offer. Research Design & Methods: Survey questionnaire conducted on a group of 896 respondents provided quantitative data analysed with the application of statistical methods. Findings: The research focused on current and potential customers in the dynamic market of telecommunications services. The analysis demonstrated that respondents who perceive the service provider as a good employer are more willing to recommend its offer. Implications & Recommendations: While the employer image is believed to be powerful from the human capital perspective, it is also a meaningful intangible factor for offer recommendations. Contribution & Value Added: This research contributes to both human resources and marketing literature by providing a new perspective on the value of company’s image as an employer.|
|Rights:||This article is published under the terms of the Creative Commons Attribution – NoDerivs (CC BY-ND 4.0) License http://creativecommons.org/licenses/by-nd/4.0/|
|805-Article Text-6309-1-10-20200628.pdf||Fulltext - Published Version||462.44 kB||Adobe PDF||View/Open|
This item is protected by original copyright
A file in this item is licensed under a Creative Commons License
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
If you believe that any material held in STORRE infringes copyright, please contact email@example.com providing details and we will remove the Work from public display in STORRE and investigate your claim.