|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Non-market strategy as a framework for exploring commercial involvement in health policy: a primer|
|Citation:||Eastmure E, Cummins S & Sparks L (2020) Non-market strategy as a framework for exploring commercial involvement in health policy: a primer. Social Science and Medicine, 262, Art. No.: 113257. https://doi.org/10.1016/j.socscimed.2020.113257|
|Abstract:||This paper outlines the role of non-market strategy and its relevance to public health. Three broad categories of non-market activity are described: corporate political activity, Corporate Social Responsibility (CSR) and legal activity, with examples relevant to public health. The importance to public health researchers of considering business activity through a non-market lens has been outlined. Using a non-market strategy perspective can assist with understanding the commercial determinants of health and analysing the writing of the ‘rules of the game’.|
|Rights:||This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Accepted refereed manuscript of: Eastmure E, Cummins S & Sparks L (2020) Non-market strategy as a framework for exploring commercial involvement in health policy: a primer. Social Science and Medicine, 262, Art. No.: 113257. https://doi.org/10.1016/j.socscimed.2020.113257 © 2020, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/|
|SSM-D-19-03274_R2.pdf||Fulltext - Accepted Version||1.35 MB||Adobe PDF||Under Embargo until 2021-07-30 Request a copy|
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