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  4. Management, Work and Organisation Journal Articles
Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/33376
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dc.contributor.authorFenton, Alexen_UK
dc.contributor.authorParry, Keithen_UK
dc.contributor.authorAhmed, Wasimen_UK
dc.contributor.authorChadwick, Simonen_UK
dc.date.accessioned2021-10-06T00:02:34Z-
dc.date.available2021-10-06T00:02:34Z-
dc.identifier.urihttp://hdl.handle.net/1893/33376-
dc.description.abstractSocial media offers a wealth of data to help inform and enlighten SMEs on a global scale. This study aims to demonstrate that data derived from social media networks can enhance entrepreneurship in SMEs, providing tools and guidance for entrepreneurs. We present a double case of two sporting SMEs and utilise a distinctive blend of quantitative data from social network analysis using NodeXL, followed by a qualitative analysis using Netnography to gather data. We propose that using social media data in this way can create new insights for social commerce in order for SMEs to better understand consumer interactions.en_UK
dc.language.isoenen_UK
dc.publisherInderscienceen_UK
dc.relationFenton A, Parry K, Ahmed W & Chadwick S (2021) Understanding sporting brands and entrepreneurship using netnography and social network analysis. International Journal of Technology Transfer and Commercialisation.en_UK
dc.rightsThis item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.subjectEntrepreneurshipen_UK
dc.subjectSocial mediaen_UK
dc.subjectInterpretivismen_UK
dc.subjectSocial network analysisen_UK
dc.subjectTwitteren_UK
dc.subjectsporten_UK
dc.subjectdigitalen_UK
dc.subjectnetnographyen_UK
dc.titleUnderstanding sporting brands and entrepreneurship using netnography and social network analysisen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2024-09-29en_UK
dc.rights.embargoreason[authorFinalVersion.pdf] Publisher requires embargo of 12 months after publication.en_UK
dc.citation.jtitleInternational Journal of Technology Transfer and Commercialisationen_UK
dc.citation.issn1741-5284en_UK
dc.citation.issn1470-6075en_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.contributor.funderNewcastle Universityen_UK
dc.author.emailwasim.ahmed@stir.ac.uken_UK
dc.description.notesOutput Status: Forthcomingen_UK
dc.contributor.affiliationUniversity of Salforden_UK
dc.contributor.affiliationBournemouth Universityen_UK
dc.contributor.affiliationNewcastle Universityen_UK
dc.contributor.affiliationEmlyon Business Schoolen_UK
dc.identifier.wtid1759327en_UK
dc.contributor.orcid0000-0001-8923-1865en_UK
dc.date.accepted2021-09-29en_UK
dcterms.dateAccepted2021-09-29en_UK
dc.date.filedepositdate2021-09-29en_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionAMen_UK
local.rioxx.authorFenton, Alex|en_UK
local.rioxx.authorParry, Keith|en_UK
local.rioxx.authorAhmed, Wasim|0000-0001-8923-1865en_UK
local.rioxx.authorChadwick, Simon|en_UK
local.rioxx.projectProject ID unknown|Newcastle University|http://dx.doi.org/10.13039/501100000774en_UK
local.rioxx.freetoreaddate2024-09-29en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||2024-09-28en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/all-rights-reserved|2024-09-29|en_UK
local.rioxx.filenameauthorFinalVersion.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source1741-5284en_UK
Appears in Collections:Management, Work and Organisation Journal Articles

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