Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/33899
Appears in Collections:Economics Journal Articles
Peer Review Status: Refereed
Title: Can traffic light labelling nudge heuristical decision processes?
Author(s): Erdem, Seda
Campbell, Danny
Contact Email: seda.erdem@stir.ac.uk
Keywords: Front-of-pack labelling
food choice
decision-making
eye-tracking
latent variable model
Issue Date: Apr-2022
Date Deposited: 27-Jan-2022
Citation: Erdem S & Campbell D (2022) Can traffic light labelling nudge heuristical decision processes?. Journal of Behavioral Economics for Policy. https://sabeconomics.org/wordpress/wp-content/uploads/JBEP-6-1-4.pdf
Abstract: This research investigates the effect of different front-of-pack nutritional labelling on individuals’ decision-making processes and food choices. To do this, we combine a stated choice experiment, a preference elicitation technique, with an eye-tracking experiment to explore the tendency to make fast (or slow) decision-making processes. Our results show that when the tendency to make fast decisions decreases, the probability of ignoring an alternative also decreases. We also find that the labelling format plays an important role in influencing visual fixation and the probability of considering a choice alternative. Most importantly, we find that these effects are more prominent for unhealthy products compared to healthy products. The results have important implications for the food industry and the policy-makers regarding the front-of-pack labels. The findings show that labels using traffic light colour coding are more likely to help consumers process information than other formats, such as no-colour coded numeric labels. This gives insights into other areas where communication is delivered via labels to encourage people to make informed choices.
URL: https://sabeconomics.org/wordpress/wp-content/uploads/JBEP-6-1-4.pdf
Rights: The publisher has not responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Notes: Output Status: Forthcoming/Available Online

Files in This Item:
File Description SizeFormat 
JBEP.pdfFulltext - Accepted Version2.37 MBAdobe PDFView/Open



This item is protected by original copyright



Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved https://creativecommons.org/publicdomain/zero/1.0/

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.