Please use this identifier to cite or link to this item:
http://hdl.handle.net/1893/37026
Appears in Collections: | Faculty of Health Sciences and Sport Journal Articles |
Peer Review Status: | Unrefereed |
Title: | Commentary on Kersbergen et al.: Same Price, same choices? Proportional pricing and the heaviest drinkers |
Author(s): | Burton, Robyn Sheron, Nick |
Contact Email: | robyn.burton@stir.ac.uk |
Issue Date: | May-2025 |
Date Deposited: | 24-Apr-2025 |
Citation: | Burton R & Sheron N (2025) Commentary on Kersbergen et al.: Same Price, same choices? Proportional pricing and the heaviest drinkers. <i>Addiction</i>, 120 (5), pp. 871-872. https://doi.org/10.1111/add.70046 |
Abstract: | Proportional pricing changes purchasing incentives but does not directly target the affordability of the cheapest or strongest alcohol. Its real-world impact on heavy drinkers remains uncertain, particularly if retailers adjust pricing strategies. This highlights the need to critically reflect onwhether the policy targets those most at risk of harm |
DOI Link: | 10.1111/add.70046 |
Rights: | his is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium,provided the original work is properly cited.© 2025 The Author(s). Addiction published by John Wiley & Sons Ltd on behalf of Society for the Study of Addiction |
Licence URL(s): | http://creativecommons.org/licenses/by-nd/4.0/ |
Files in This Item:
File | Description | Size | Format | |
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Addiction - 2024 - Kersbergen - The effect of proportional pricing on alcohol purchasing in two online experiments (1).pdf | Fulltext - Published Version | 2.27 MB | Adobe PDF | View/Open |
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