Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/37026
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Unrefereed
Title: Commentary on Kersbergen et al.: Same Price, same choices? Proportional pricing and the heaviest drinkers
Author(s): Burton, Robyn
Sheron, Nick
Contact Email: robyn.burton@stir.ac.uk
Issue Date: May-2025
Date Deposited: 24-Apr-2025
Citation: Burton R & Sheron N (2025) Commentary on Kersbergen et al.: Same Price, same choices? Proportional pricing and the heaviest drinkers. <i>Addiction</i>, 120 (5), pp. 871-872. https://doi.org/10.1111/add.70046
Abstract: Proportional pricing changes purchasing incentives but does not directly target the affordability of the cheapest or strongest alcohol. Its real-world impact on heavy drinkers remains uncertain, particularly if retailers adjust pricing strategies. This highlights the need to critically reflect onwhether the policy targets those most at risk of harm
DOI Link: 10.1111/add.70046
Rights: his is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium,provided the original work is properly cited.© 2025 The Author(s). Addiction published by John Wiley & Sons Ltd on behalf of Society for the Study of Addiction
Licence URL(s): http://creativecommons.org/licenses/by-nd/4.0/

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