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http://hdl.handle.net/1893/37231| Appears in Collections: | Communications, Media and Culture Reports and Discussion Papers |
| Title: | Branded Content Governance: Problems and Mitigations. |
| Author(s): | MacRury, Iain Hardy, Jonathan Nunez-Gomez, Patricia |
| Contact Email: | i.m.macrury@stir.ac.uk |
| Keywords: | Branded Content Native Advertising Influencer Marketing Advertising Regulations Communication Regulation |
| Issue Date: | 27-Jun-2025 |
| Date Deposited: | 1-Jul-2025 |
| Citation: | MacRury I, Hardy J & Nunez-Gomez P (2025) <i> Branded Content Governance: Problems and Mitigations.</i>. ESRC & AHRC. London: UAL. https://doi.org/10.25441/arts.29424842.v1 |
| Abstract: | From influencer posts, sponsored podcasts and product placements to AI-generated ads and personalised recommendations, branded content is central to the media we use every day. As media and marketing become more intertwined, it’s increasingly important to understand how this content is created, experienced — and regulated. This report sets out the summary analysis and recommendations made by the Branded Content Governance Project (BCGP). It is designed to serve as an executive summary for our analysis of ‘problems’ relating to branded content practices and to the governance of branded content, and ‘mitigations’, actions that could help to remove or reduce those problems. Our analysis is set out in greater detail in other project reports and outputs, including Mapping the Media-Marketing Ecology and Branded Content Governance: 32-country comparative analysis. |
| DOI Link: | 10.25441/arts.29424842.v1 |
| Rights: | Published under a Creative Commons Attribution licence (CC BY 4.0). You are free to: Share — copy and redistribute the material in any medium or format for any purpose, even commercially. Adapt — remix, transform, and build upon the material for any purpose, even commercially. The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits. |
| Licence URL(s): | http://creativecommons.org/licenses/by/4.0/ |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| BCGP Problems and Mitigations Report.pdf | Fulltext - Published Version | 885.38 kB | Adobe PDF | View/Open |
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