STORRE

As older people turn to the internet for consumption and social connection, it is imperative to understand how online consumption behaviors, such as generating and absorbing electronic word-of-mouth (eWOM), influence feelings of belonging. This study therefore explores how organic conversations around brands, products, and services influence older consumers' social well-being. A 6-month netnography was conducted in a social media platform geared toward older consumers where eWOM activity was ...

Using the Capability Approach (CA) as a means of identifying the barriers that individuals with disabilities face in achieving their goals, this conceptual paper aims to provoke discussion and identify how society excludes and marginalises individuals with disabilities. As framed through the lens of consumer vulnerability, reimagining how society, policy makers and the market can transform lived experiences, representation and symbolism of disability, this paper calls for a coherent and integ...

The paper by Forde et al (2022) provides a useful qualitative consideration of marketing responses to the implementation of the 2018 Soft Drinks Industry Levy (SDIL) in the United Kingdom (UK). This commentary discusses that paper and its conclusions and seeks to place them in a broader context for marketing, fiscal measures and health and public policy. It suggests that modern conceptualisations of marketing and wider considerations of market and non-market strategies could provide a valuab...

The impact of information on consumers' purchase intentions has been known for quite some time. Ever since the idea of consulting family members and friends regarding their purchase, and with the evolution of the Tv and the Internet, consumers have reached a new level of access to products' related content. So they can be informed and evaluate purchases and share their experiences not only with people close to them but also with an endless number of current and potential consumers. Moreover, ...